greenwashing

"greenwash (green'wash', -wôsh') - verb: misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service." aah yes, going green. it's all the rage now. . . but how can you tell if a company is really making a difference or simply jumping on the greenwashing bandwagon to make a fast buck? all too often, the latter is true.

the greenwashing index helps consumers evaluate environmental marketing claims and holds businesses accountable for what they say in their ads. and co-op america's responsible shopper provides you with the real stories about abuses by well-known companies, gives you actions to promote corporate responsibility, and helps you green your life and world.

but for a different kind of "green wash" . . . try our horsemint, wild weeds, or new opuntia natural soaps. that's the only kind of greenwashing we ever promote. ;o)